Best Use of Ube in Nashville 2026: Maemax Market’s Ube Ice Cream
The ube (“ooo-beh”) is a yam with brown skin that, when sliced open, reveals its purple heart. Native to the Philippines, it doesn’t show up sliced, diced, baked, mashed or fried at Maemax, the Filipino restaurant, market and karaoke bar in Madison. After eating your way through a meal of lumpia, pancit, shrimp adobo, kilawin, pork inihaw and chicken inasal, finish it off with a scoop or crispy fried roll stuffed with ube ice cream. The humble tuber has a fervid Instagram following thanks to its Prince Purple hue, sweet-nutty flavor and gelato-like texture.
