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The bar business isn’t for the faint of heart. WWII-themed Euro bar Overlord went on the market a mere eight months after opening. And with respect to the folks who ran the place, its closure was met with a shrug — a high-concept casualty of rapid expansion. When Alex Howard and Paul Pearse took over the space in 2023, they stripped it down, keeping much of the Old World flair but replacing its menu and vibe with something more understated and classic. Martha’s is the platonic ideal of a neighborhood cocktail bar, cool and casual with knockout drinks like the Martyr Complex that reflect Howard’s history at revered cocktail bar Attaboy.

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