SoBro’s Goo Goo Shop & Dessert Bar will close Sunday, April 25, to undergo a $2 million upgrade, with the future space to offer visitors an immersive experience and alcoholic beverage options — plus interactive classes, a design-your-own confection station, a full-service chocolate bar and a retail shop. The chocolate bar will serve premium chocolates, wine and whiskey pairings, alcoholic milkshakes and a rotating selection of seasonal treats. According to a release, the downtown business will reopen in September on Labor Day weekend.
Located at 116 Third Ave. S., the shop opened in 2014 and allows visitors to see Goo Goo clusters (original, pecan and peanut butter flavors) being made. It also offers a retail component.
The experiential model Goo Goo will deploy is becoming increasingly popular within the retail industry. “Last year we launched an option for Goo Goo enthusiasts to [design a premium Goo Goo] and have been overwhelmed by the response,” Laurie Spradley, vice president of operations and brand development for Goo Goo Cluster, said in the release. “The customization and immersive experience the Design Your Own product offers is exactly what people are craving, and we’re responding to that craving.” The Scene's resident sweet tooth, Megan Seling, customized a Goo Goo cluster in 2019. She chose Oreos, peanuts and pretzel bits, paired with a layer of nougat and a layer of caramel. You have all summer to plan your own.
