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Everyone knows it’s hard to go viral. But have you ever thought about how hard it is to convince a touring comedian from Saturday Night Live to visit your store? That’s what the folks at Starland Vintage did. Twice. When SNL cast member Sarah Sherman (aka Sarah Squirm) brought her show to Nashville in July, Heather Hayden from Starland Vintage posted a video on Instagram describing what to wear to Squirm’s show. The result was not just a comment from Squirm, but an Instagram story from the body-horror comedian about shopping at Starland Vintage. A few weeks later when Nashville’s own SNL cast member James Austin Johnson was playing at Zanies, Heather posted a video featuring JAJ. Saturday Night Live comedians aside, Starland Vintage’s Instagram is a reminder of how great and weird Nashville can still be, if we let it. 

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