A rendering of the CAA Building to open in the fall
The Nashville Yards entertainment complex — to be highlighted by a 12-screen cineplex with dining options — has rebranded with a new name and is slated to open in the fall.
The future space will be called Hooky Nashville Yards, with Austin-based parent company Hooky Entertainment to oversee the complex.
The east face of the CAA Building as seen from Ninth Avenue North and Church Street (in the foreground)
According to a Nashville Yards spokesperson, Hooky Entertainment is associated with Es Vedra Cinemas. That entity offers a portfolio of companies that includes cineplexes Violet Crown, Times Square Grand Slam and ShowBiz.
Austin-based Marbella Interests is affiliated with Es Vedra Cinemas, with the former having recently disassociated with Elevate Entertainment Group, according to the Austin Business Journal. Originally, Elevate and Marbella were to have operated the entertainment component of Nashville Yards via EVO Entertainment Group, which announced the effort in September 2022.
Hooky Nashville Yards will include, in addition to the 12-screen movie facility, food-and-beverage options, bowling and video games. A source said it will take cues from the Hooky facility to open soon in Hutto, Texas (which is located in the Austin suburbs).
The CAA Building as seen from Church Street looking west
Hooky Nashville Yards will operate from Nashville Yards’ mid-rise office and entertainment building that fronts the 900 block of Church Street. Global entertainment and sports agency Creative Artists Agency will be the anchor tenant of the building. The source said an October opening is planned for Hooky.
Southwest Value Partners, the master developer of Nashville Yards, and AEG have teamed to develop the sites of the CAA Building and the adjacent live music venue The Pinnacle.
“Hooky Nashville Yards will offer a dynamic entertainment experience with luxury dine-in cinemas, bowling, video games and other immersive attractions, centered on connection and unforgettable shared experiences,” a Nashville Yards spokesperson says in an email.
This article was first published by our sister publication, the Nashville Post.
