Elise Joseph’s Pennyweight blog has been around since 2009, she has almost 80,000 Instagram followers, and she’s developed collaborations with everyone from West Elm and The Gap to Steven Alan and Elizabeth Suzann. But her new venture Goodwin is special. It’s a retail capsule that exists mostly online, and changes seasonally with a modest edit that includes exclusively designed goods from local talent like Han Starnes, Fanny & June, Ceri Hoover and Amanda Valentine. LAURA HUTSON

