, we shared with you the video for local electro-pop outfit How I Became the Bomb's "Ulay, Oh" from the band's Adonis EP. The clip — which ultimately made it ontoyours truly's list of the 26 best local music videos of 2014
— featured the story of performance artist Marina Abramović and her long-lost former lover Frank Uwe Laysiepen (stage name Ulay); the pair's story also inspired the song itself. You see, back in 2010, Abramović famously presented a 736-hour-and-30-minute piece called The Artist Is Present, in which she remained seated at a table in New York City's Museum of Modern Art, inviting spectators to come and sit opposite her. On opening night, Ulay surprised her. The pair hadn't seen one another since they ended their love affair in the '70s in most dramatic fashion — by walking the length of China's Great Wall and meeting in the middle for a final embrace. Revisit the video above if you need a good Monday morning cry.
So, here's the news part: Over the past week or so, several sites (like this one, this one and this one) got hold of HIBTB's "Ulay, Oh" video, posting it under headlines like "The Power of Love" and "She Sat With Many Strangers That Day, But When This Man Shows Up I Got Goosebumps." In a matter of days, the video was launched to viral status. At the time of this post's publication, "Ulay, Oh" has received more than 3.1 million views (11,000 views since I began writing this post just minutes ago) — that's roughly as many views as this Christmas video featuring Grumpy Cat.
"It's been fun checking our phones," HIBTB frontman Jon Burr tells the Scene. "We're just glad people enjoy the story as much as we do." Burr goes on to explain that, when the band first debuted the video in October and it failed to take off as he'd expected, he was "crestfallen." But now that the clip has exploded, Burr and his bandmates are elated. "There's no downside yet," he says.
Congratulations, How I Became the Bomb, and welcome to Internet stardom.