The Features are really hittin’ it hard these days when it comes to rakin’ in the mailbox money. Last week Middle Tennessee’s favorite local-rock purveyors landed not one but two ad placements. First, the band’s song “How It Starts” — from their latest LP, Wilderness — is featured prominently in the minute-long Mustang spot above.
In related news: The 2013 Mustang 5.0, Boss 302 and Cobra each apparently employ the shade-shifting technology of a Hypercolor shirt as inked by a body artist’s tattoo gun. Because that's what it takes to bring out one's “inner Mustang.” In other words, if you’re an individual, this whip’s got your name reflected all over it, thus begging two questions: Are individuals really a demographic? Is Ford cribbing sentiments from the Ron Paul campaign's playbook of political marketing strategies?
Perhaps.
