Dan Auerbach's The Arcs Get Animated in Boxing-Themed 'Put a Flower in Your Pocket' [Fresh Vid]

Noisey is proud to premiere the video for “Put a Flower in Your Pocket,” the grimy new single from The Arcs, a new band featuring Dan Auerbach of The Black Keys, Leon Michels, Richard Swift, Homer Steinweiss, and Nick Movshon. The single, which premiered today on Zane Lowe’s Beats1 radio program, comes from Yours, Dreamily, out September 4 on Nonesuch Records. Pre-order the record here. Unsurprisingly, "Put a Flower in Your Pocket" is what we’ve come to expect from the likes of Auerbach and crew—dirty, bluesy soulful music with a reverbed, modern twist.

Of the video, which is animated, director Omar Juarez says: “My style is a combination of Chicano Art mixed with universal monsters, or more specifically the wolf man. The characters in the video are Rosie, the boxer, and the gangster. Rosie and the boxer are in their 20s and share equal interests in each other ever since they laid eyes on each other it was love at first sight. However, there is one big obstacle between them: Rosie's boyfriend the gangster and his gangster lifestyle. After seeing her boyfriend cutting off the hand of the boxer for losing the biggest fight in his career, Rosie shot her boyfriend in retaliation and fled with the boxer. Unknowingly the gangster lived and came back to kill the boxer. Rosie being devastated took her own life to be with her love in the ghost world. GHOST LOVERS."

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So, things we know about Nashville-based rock outfit The Arcs: The band is fronted by The Black Keys' Dan Auerbach and features members of The Shins, Menahan Street Band, The Dap-Kings and others;

they're into boxing and getting 'extra weird'

; and

their 13-track debut LP, Yours, Dreamily, will be out Sept. 4 via Nonesuch

. Time to file a little something else under "A" for "Arcs": a brand-new video for the tune "Put a Flower in Your Pocket," which you can watch above.

The El Oms-directed video — a rad animated clip featuring an anthropomorphized-dog sort of species — follows an ill-fated fighter in the fallout of a brutal loss. Corruption, intrigue, ultra-violence, star-crossed romance — this thing has all the makings of a classic noirish tragedy, but featuring characters that look like Scorsese's idea of Disney's Goofy. It's pretty cool stuff, and the song is a lush, groovy psych number that stumbles woozily along behind Auerbach's vocals. Check it out. 

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