Whether or not you think we already have a glut of frozen yogurt stands in Nashville, there is apparently always room for the 500-pound gorilla. Even in a restaurant category that is known for cultish fans, Pinkberry stands above all others in its customers' obsessive devotion. For years, those of us here in the landlocked South have heard from our left coast friends that we don't know from food until we've had Cali food — whether they're bragging about In-N-Out Burger or Chipotle. And Pinkberry is at the top of that list.
Well, Pinkberry is finally bringing it's "swirly goodness" to the third coast with a new location at 2306 West End, set to open the middle of next month. A grand opening fiesta is scheduled for the evening of Oct. 14, and the shop will officially open to the public the next day. According to the press release, the VIP party will be next door to the store. But if you're not a VI enough P, anyone will be invited into the store from 6-10 p.m. to sample the treats. If I somehow wangle my way behind the velvet ropes, I promise to let you know what an Oompa Loompa really looks like.
Check out the rest of the details after the jump:
