Best Nashville Merch 2026: Music Valley Archive
When folks lament the rise of New Nashville, one thing they’re mourning is the loss of Nashville at its authentic silliest. As corporate interests take over, they flatten our city’s personality, leaving gray strip malls in their wake. Music Valley Archive exists to prop up the things that make Nashville unique — tuba guys, tomato fests, bookmen/bookwomen and beyond. Their designs find the sweet spot between earnestness and goofiness, taking Nashville seriously (but not that seriously). Lately, MVA has gone mainstream, designing merch for the likes of Hayley Williams and Third Man Records, proving that the style of Old Nashville is still going strong.
Past Best of Nashville wins: In our Writers’ Choice, Music Valley Archive has also been named Best Nashville Merch (2025) and Best Nashville Swag (2023).
