Best Fragrance Branding in Nashville 2026: Ranger Station's Rich '90s Mom
The social media rollout for Ranger Station’s seasonal fragrance Rich ’90s Mom included images of a carefree Lady Di in biker shorts collaged against a copy of the Buns of Steel VHS tape, and a chic woman in a slip dress talking into a boxy cordless phone. It might have been slightly ironic, but who doesn’t want to smell like powdery, ambery ’90s glamour? Think Angela Bower on Who’s the Boss? — or better yet, Mona.
