Think of Liquor Lab as a venue for cooking classes -- but it’s only cooking up specialty sips. Guests can experience a unique ”social mixology” experience in a whole new way through interactive craft beer, wine, spirits and cocktail classes; corporate events; and private parties. While learning about recipe history and preparation, guests shake, stir and sip delicious drinks. A category-specific professional leads each instructional session as guests follow along step-by-step and discover the evening’s focus in a fun and exciting atmosphere.
The Space:
Retail: This new venue will feature retail space where guests can purchase any and all cocktail related merch. If you imagine it, the shop probably has it, such as cocktail kits, bar tools, and even branded t-shirts with cheeky sayings such as “Spicy Margarita” or “Drinks Well With Others.” It also offers engraving services in which guests can customize anything purchased in-store (like a flask or a shaker) or even bring their own liquor bottles for a customized engraving. Guests can purchase bottles next door at the liquor store, and the shop will engrave those, too! The retail space is open to the public during business hours.
Ticketed Bar: To enter any cocktail class or event, guests must first purchase their tickets online. Ticket prices range from $50-$99 and vary depending on the event. Events are all themed, locally minded, and paired with catering from hot spots like Mas Tacos and Peg Leg Porker. Liquor Lab’s Nashville location will feature events such as Margaritas and Tacos, Bourbon and BBQ, Cocktails and Country, Spice Up To Cool Down (The Hot Sauce Challenge) and MORE. Tickets that are purchased include an array of multi cocktails, local food pairings and access to the private speak-easy themed room!
Private Speak-Easy: Along with the events and retail space, there also will be a private speak-easy themed room like no other in the world! This exclusive ticketed bar will feature themed evenings with big-name music acts, drinks and decor to match. To add to the uniqueness of this new concept in Nashville, it will also be the first bar in the world to have a 360-degree immersive video experience created by the one and only, Sony Pictures Entertainment. If guests come to Liquor Lab for a themed class or event, say Tiki drinks, then they can choose to have an additional cocktail in the private speak-easy that will reflect the theme of their event. The 360-degree immersive video in the speak-easy will make them feel as if they are on a beach. Guests can truly get the full visual and audio experience of each themed night.
