Let’s face it, photography is expensive. When a single camera lens costs more than a mortgage payment, you’d better be really sure about what you’re buying before making it rain at Dury’s. That’s where RentACamera comes in. Sure, there are dozens of online camera rental joints, but not only have the friendly folks at RAC (formerly The Video Company) been slinging camera gear forever — they’ll actually treat you like a human and not an order number.

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