In my recent research on those lady rockers who roll with the best of 'em, I was re-introduced to the concept of 1,000 True Fans from Caitlin Rose. It goes like this:
It's a buzzworthy notion from early last year, generated by Kevin Kelly, a senior editor at Wired Magazine.
The idea is that in today's industry, you don't have to reach the mainstream to succeed at all. You just need a core fanbase who will consume everything you create. They buy tickets in advance, pay for your releases