Even advertising you can't buy comes at a price.
The Tennessee Department of Economic and Community Development announced this afternoon that it has approved a grant of up to $12.5 million to support the local production of ABC’s Nashville. Metro will also chip in with a $500,000 cash grant.
ECD noted that the grant will be based on “qualified expenditures,” defined as “those incurred in the state for goods or services purchased from a Tennessee vendor or paid to a Tennessee resident in connection with the production.”
The Nashville Convention & Visitors Corp. and the Event Marketing Fund will each contribute a cash grant of $125,000. The production is expected to generate more than $40 million in local spending, according to ECD.
“Small and large Nashville businesses have benefited greatly from the local filming of Nashville, not only from the direct spending related to the show but also from the worldwide attention this show has generated for our city and our state. With beautiful scenic shots of our landscape and the portrayal of our unique music scene, more people, without a doubt, are visiting our city and spending their money here because they’ve seen this hour-long commercial for Music City that airs every week during prime time,” said Dean, in a prepared statement. “The city’s investment in Nashville this season is a recognition that this show benefits our local economy and is opening doors to further grow the film and television industry here.”
The show is set to begin filming in mid-July.