Nashville, it turns out, is clearly a destination of choice for the cost-conscious colonoscopy shopper. An analysis by Healthcare Blue Book looking at the highest amount paid for the procedure shows Nashville among the lowest of various metropolitan areas examined. Compared to our number, the upper bound price is more than double in Atlanta, Chicago and Denver, and more than triple in Austin. Only Baltimore was lower, and while they do also outperform us as a city in the all-important crabcake category, let's face it ... who really wants to live in Baltimore?
Here's a map from the Times piece summarizing the analysis:
Finally, something we do better than Austin. But can we leverage this competitive advantage? Colonoscopy tourism! In the Music City Center!
A version of this post also appears at BruceBarry.net.