Mayor Karl Dean's proposed bus rapid transit line has a name: The Amp.
The name was cooked up by consultants at Nashville-based marketing agency GS&F, who were on hand at yesterday's East-West Connector update with the mayor. The name Amp is “intended to suggest forward movement and appeal to riders and non-riders," we're told. And yes, there could be T-shirts on the way.
Where the local funding — which officials say will account for about 34 percent of the $174 million project — for The Amp will come from is yet to be determined, as is whether the city will get the $75 million it will be seeking from the federal government. Metro will also look to the state for 20 percent of the funding.
The updated timeline for
the project The Amp shows service starting sometime in 2016.
Some residents and council members along Charlotte Avenue have asked whether that street wouldn't be a better route for BRT, and some in North Nashville have expressed frustration that they're being left out of the project and its potential economic benefits. But Dean told reporters yesterday that the city is going where the federal dollars will be.
"This is the corridor that the federal government will support," he said.
He added, though, that he would “love to see” the city “take a hard look” at bringing a BRT-lite service, like those on Gallatin Pike and Murfreesboro Pike, to Charlotte Avenue “sometime in the near future.”