Thursday, December 8, 2011

Imogene + Willie Go National, Bring Nashville Into Spotlight

Posted By on Thu, Dec 8, 2011 at 11:29 AM

Matt and Carrie Eddmenson
Just over a year ago, The Scene wrote a cover story about cult denim store Imogene + Willie, and proprietors Matt and Carrie Eddmenson are fond of saying that the piece introduced the label to Nashville. It seems like the rest of the world is catching on (for starters, see the article in today's New York Times), and I+W is using the opportunity to introduce Nashville to everybody else.

Starting today, Park & Bond — a national men’s fashion website — is spotlighting I+W for the month of December, giving Matt and Carrie reign to “curate” the section with tons of Nashville-centric information. On the site you'll find an itinerary for M+C’s perfect day in Nashville (the Nashville Flea Market, Crema, The Belcourt and The Basement are among the spots mentioned), a recipe from City House chef Tandy Wilson, how-to guides for breaking and washing raw denim, and an interview with The Black Keys’ Dan Auerbach.

Look for more features from I+W on the Park & Bond site in the coming weeks, including pop cultural bits and art from artist Casey Pierce.

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