They have 2,000 stores in 38 countries, and even though they're cutting back the number of new openings they'd originally planned for this next year due to lower-than-expected Q3 earnings, they're still planning on opening 180 new stores. And ... they've been showing commercials here! (I personally haven't seen them, but apparently lots of folks have.)
Well, don't go shooting the (H&M-from-two-years-ago jacket-wearing) messenger or anything, but spokesperson Nicole Christie has confirmed to the Scene that they have no plans to open any stores here. And that they show commercials in lots of places where they also aren't opening stores. To wit:
We currently do not have any plans to open a store in Nashville. H&M has recently expanded our advertising campaigns to national television spots. The national spots include a number of markets in which H&M has not yet opened stores. These spots are not meant to imply that we are opening in Nashville in 2011.
Sorry kids. But hit me up next time you're going to Atlanta.