"Our slogan in this campaign has always been to run silent and to run deep," McWherter says in a sit-down with Scene staffers. We were a little confused.
Take her fast,
Take her deep,
Take her where the fishes sleep ...
Wait, surely that's not what McWherter means.
"It's from an old World War II movie," he explains, greeted by blank faces. "It's like submarines. You run silent. You run deep. You develop your program and then you surface and then it's game on."
McWherter has promised his long-anticipated TV ad campaign will begin today. So that's it for Bill Haslam. McWherter is fed up with all this talk about how he's dragging down-ballot Democrats to humiliating defeats all over the state. He's done with quietly peeping through his periscope. That's right, he's a killing machine and he's about to roar to the surface. Let slip the dogs of war!
"John Q. Public and Jane Q. Public do not focus on this race until October, and then it's a mad scramble to get your message out," McWherter says. "You can spend as much money as you want up until this point in time and they may know sorta who you are, but they are not listening to what you say until October and then they become concerned because they know that they're going to have a new governor. They've got to make a choice.
"Strategically, we've had our plan and we've worked it right on through, and I think we're right on target for where we need to be in this race."