Thursday, September 16, 2010

Vanderbilt Station WRVU to Go Online Only?

Posted By on Thu, Sep 16, 2010 at 5:58 PM

Over at Nashville Cream, D. Patrick Rodgers has the news that WRVU-91.1 FM, Vanderbilt's long-running student radio station, is considering selling off its broadcast license and switching to an online-only format. Rodgers has details:

According to the statement, the change is being considered in part because "fewer Vanderbilt students are listening to over-the-air radio," and "there has been declining interest among students in recent years to volunteer as DJs." Were Vanderbilt to sell its broadcast license, the revenue from that sale will reportedly be used to "create an endowment to support innovative student media experiences, facilities and operations at Vanderbilt University."

Readers may recall that several programming changes have been made at WRVU over the past year, including the number of community DJs being capped at 25. If this sale transpires, the call letters WRVU will likely be kept by the students for use online, and neither the elimination of paid or volunteer positions nor the sale of on-campus broadcasting equipment itself will be necessary.

The station's board of directors is currently seeking listener feedback about the proposal. You can deliver it either at this site or by mailing the following address:

VSC Board of Directors
2301 Vanderbilt Place
VU Station B 351669
Nashville, TN 37235-1669

UPDATE/CLARIFICATION, 9/17: While WRVU is the Vanderbilt radio station, housed on the Vanderbilt campus, its broadcast license is technically not owned by Vanderbilt. It is owned instead by VSC, a non-profit corporate entity separate from the university (even if Vanderbilt is its sole chartered corporate "member," and it exists to run Vanderbilt's student communications, such as WRVU and the Vanderbilt Hustler). It is VSC, not Vanderbilt, that pays the professional staff, runs the station, and has the ability to sell the license. Hat tip: Harry Lime.

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