Friday, May 21, 2010

Hair Today, Gone (to the Gulf) Tomorrow

Posted By on Fri, May 21, 2010 at 7:44 AM

A pensive Jennifer Casale prepares to bid her luxuriant locks adieu
  • A pensive Jennifer Casale prepares to bid her luxuriant locks adieu
Been thinking about chopping off those long, dangling tresses for a short, clean summer look?

Well, now you can also help clean up the devastating oil spill that's taking over the Gulf of Mexico.

Take a lead from Jennifer Casale, owner of The Green Wagon, who's cutting off her considerable mane to help soak up some oil. (Her husband and business partner, Jonathan Rodgers, is also participating.) Contact Cognito Hairdesign if you'd like to pitch in. The effort is being coordinated by the environmental organization Matter of Trust.

Here's The Green Wagon press release:

Owners of The Green Wagon teaming up with Cognito Hairdesign to soak up oil in the Gulf of Mexico!

In keeping with The Green Wagon's continuing efforts to encourage a stronger, healthier planet through simple green decisions everyday, the owners of the Green Wagon are teaming up with Cognito Hairdesign to cut off all their hair this Friday, May 21st at 7 pm. The hair (estimated to be over 2 and 1/2 feet between the two owners) will be donated to clean-up efforts in the Gulf of Mexico. For years, Cognito Hairdesign ( has been donating hair to Matter of Trust, an organization that collects hair clippings from across the country to help clear oil saturated waters and runoff. However, with the on-going oil leak on the Gulf of Mexico, a huge international natural fiber recycling response is taking place to help get hair clippings to the Gulf Coast. Once received, the hair is used to make absorbent mats as well as stuffed into nylon stockings to create oil absorbent booms. Matter of Trust has 15 locations spread along Alabama, Mississippi, Louisiana and Florida that are receiving hair from donors all over the US, Canada and beyond!

Jennifer Casale, owner of The Green Wagon, hopes that cutting of her nearly-waist-length (over 2 feet of hair) as a great way to support another local business that is being environmentally responsible, raise awarness about the Matter of Trust's efforts and help out disaster efforts in the Gulf.

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