Monday, August 10, 2009

Sign of the Times: YES WE CAN Discount Tobacco & Beer

Posted By on Mon, Aug 10, 2009 at 7:07 AM

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I have to confess that when I first noticed YES WE CAN Discount Tobacco & Beer as I drove down Gallatin Road yesterday, I winced. How cynical, I thought: appropriating the slogan of the 44th president of the United States of America to hawk nicotine and alcohol. I asked the proprietor, who was deeply engrossed in a cell phone conversation, if in fact the store was so named in honor of President Obama, and he confirmed my assumption before returning to his call.
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But the more I thought about it, the more it made perfect sense. After all, we know about Barack's much-publicized cigarette smoking. Then there's his fondness for beer, as evidenced by a photo of him quaffing a cold one at a Bulls-Wizards basketball game, not to mention that snoozefest of a beer summit a couple weeks back. So instead of a marketplace of vice, YES WE CAN is really a monument to those human weaknesses that make Barack Obama more, well, human. One of us. And in these challenging economic times, who wants to pay full price to indulge their self-destructive behaviors? To put it in the current political vernacular, think of YES WE CAN as the "Cash for Drunkers" program. Or maybe the Obama Stimulants (and Depressants) Package.

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