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According to a delightful little read
today, Crocs are in trouble. You know, the boatlike atrocities that took the world by storm in a candy-colored array of cringe a few years back. They started out for people who actually need comfortable shoes all day: nurses, cooks, etc. Then they got all hot shit all the sudden, adorning the comfort-needing feet of kids, gardeners, executives, and mom and dad.
But it turns out Crocs forgot one pesky little truism about capitalism: You can't stay rich if your product actually lasts, like, forever. Crocs are apparently near-indestructible. Since nobody needed to buy more than one pair (unless they actually wanted
a whole range of colors), sales dropped faster than you can say "oops, I crapped my pants."
With the exception of a few well-publicized incidents where the shoes got caught in escalators, Crocs, it seemed, were virtually indestructible. Which meant no one ever had to buy replacement pairs. Perhaps no one at Crocs HQ had heard the term "planned obsolescence," or seen the movie "The Man in the White Suit." At some point, the company saturated its market and suddenly ... everyone who ever had any intention of owning a pair of Crocs, did. And sales came crashing down. The recession, when it began last year, was the final blow.
That final blow was a 32% drop in sales. Now, the brand is branching out to new styles that other people might want to wear without having to be all (ironically?) unconcerned about the aesthetics, like these
. I would ask you Crocs-wearers if you like these new designs, but since we know you don't care what your shoes look like, we assume you do.