Friday, June 26, 2009

Harmonic Convergence of Journalism and Advertising

Posted by Bruce Barry on Fri, Jun 26, 2009 at 1:07 PM

Among the many annoying forms of web advertising calculated to hijack one's browsing experience is the double-underlined text quasi-link that when hovered over pops up an ad related to the underlined text. The Tennessean's web site uses a service called Vibrant In-Text Advertising to make this happen within news stories.

Fair enough -- newspapers will try just about anything for revenue these days. But it took me aback this morning when, without noticing the double underline, an unconscious cursor move while perusing a story about GM's decision not to build small cars in Spring Hill produced this pop-up ad:

click to enlarge TennGM2.jpg
Does this strike anyone else as a little bizarre, if not creepy?

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Did anyone ever really believe given the UAW's almost incestuous relationship with Michigan that Spring Hill ever stood a chance?

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Posted by Emmett Flatus on 06/26/2009 at 1:43 PM

I don't know if it's that simple, Emmett. All the American car companies have incestuous relationships with Michigan, their bosses very much included. And GM needs northern senators to have their back as the bailout goes through. Why would they want to do business with Tennessee, whose senators have done nothing but bag on them?
But my guess is that Bredesen's right. This was strictly about the size of the welfare package. Even though Michigan's broke, it still went big because its politicians treasure these jobs more than ours do.

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Posted by Pete Kotz on 06/26/2009 at 2:04 PM

"This was strictly about the size of the welfare package."
Yep. Pay me now or pay me now.

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Posted by Emmett Flatus on 06/26/2009 at 4:37 PM

Here's a way to disable those ads: Click on the little question mark [?] next to the word Vibrant in the top right corner of the ad. On the next page, click on the "Disable" tab and then click on "Click here to disable." That will place a cookie in your browser that turns off the ads.

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Posted by Rex Hammock on 06/26/2009 at 8:28 PM

I find it annoying, bizarre, creepy and any other insulting word you'd care to use. Pathetic, unprofessional and unethical also come to mind. It's just flat wrong. But surprising? Not really.
And apparently Emmett and Pete didn't understand the point of the post. Emmett maybe can be forgiven, but Pete?

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Posted by Marvin on 06/27/2009 at 5:59 PM

Marvin, I think Kotz was just responding to Emmett's comment. Besides, the "article" reads like an Andy Rooney piece, but with less depth.

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Posted by JohnnyC on 06/28/2009 at 4:06 PM
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