Friday, June 26, 2009

Harmonic Convergence of Journalism and Advertising

Posted By on Fri, Jun 26, 2009 at 1:07 PM

Among the many annoying forms of web advertising calculated to hijack one's browsing experience is the double-underlined text quasi-link that when hovered over pops up an ad related to the underlined text. The Tennessean's web site uses a service called Vibrant In-Text Advertising to make this happen within news stories.

Fair enough -- newspapers will try just about anything for revenue these days. But it took me aback this morning when, without noticing the double underline, an unconscious cursor move while perusing a story about GM's decision not to build small cars in Spring Hill produced this pop-up ad:

click to enlarge TennGM2.jpg
Does this strike anyone else as a little bizarre, if not creepy?

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