Among the many annoying forms of web advertising calculated to hijack one's browsing experience is the double-underlined text quasi-link that when hovered over pops up an ad related to the underlined text. The Tennessean
's web site uses a service called Vibrant In-Text Advertising
to make this happen within news stories.
Fair enough -- newspapers will try just about anything for revenue these days. But it took me aback this morning when, without noticing the double underline, an unconscious cursor move while perusing a story
about GM's decision not to build small cars in Spring Hill produced this pop-up ad:
Does this strike anyone else as a little bizarre, if not creepy?