In the antiquated world of (capital lettered) Journalistic Ethics there are many hard and fast rules. Included among them: Thou shalt not appear too cozy with those whom you cover. So we thought it a little bit weird to see Carter Todd, Gaylord's general counsel and District 34 councilman, shilling for NashvillePost.com in the dead tree edition of this morning's City Paper. The ad was pretty basic: Todd in a suit, listed as "Executive VP and General Counsel" but with nary a mention of his role on council, with the Post's tagline ("People You Know In The Know...Know NashvillePost.com") running across his chest. Todd says he's played basketball with Paper publisher Albie Del Favero for 20 years and was just doing his friend a favor. He seemed to understand why the ad might look like a conflict of interest, especially considering that it was placed right next to a story about Metro councilwoman Pam Murray, but was more concerned about not scaring off readers. "I don't know how it helps using my picture," he says. "Cuz I'm probably the ugliest guy in Nashville." For his part, Chris Ferrell, CEO of the Post and Paper's parent company SouthComm, doesn't see anything wrong with the ad. "Everyone on the Metro council has day jobs," he says. "The reason we included him is because he's a business leader in the community." So for the full sphincter treatment, we consulted Sonny Rawls, journalism professor at MTSU. Rawls' resume is filled with words like "distinguished" and "Pulitzer." And if you want someone to make a somewhat convoluted whorehouse analogy, he's your man. "It's unethical," he says. "It doesn't matter how much money you charge for sex. You're playing the piano downstairs and you don't know what's happening upstairs? I don't believe it." Indeed, sir. Indeed.