Tuesday, April 28, 2009

Country Music Marathon Extra Pukey Thanks to New Sports Drink?

Posted By on Tue, Apr 28, 2009 at 12:25 PM

Most coverage of last Saturday's Country Music Marathon rightly focused on the wilting heat and unfortunate death of a Fort Campbell soldier. But in the past couple days, a few runners have told Pith that they had to contend with more than just a blazing sun. Having a strict, company-wide policy against any physical exertion more strenuous than key typing, we were unaware that distance runners have a very special relationship with their hydration of choice. Turns out, if you've spent months drinking Gatorade, your body is likely to reject something foreign. Like CMM energy drink sponsor Cytomax*, for example. *No official word on the rumor that next year's race will be sponsored by Powerthirst. Although we do hear that it has electrolytes. And it may or may not make you run as fast as Kenyans. One thing we're sure of: That video above has a couple NSFW words. A quick call to Elite Racing, the people who run the Rock 'n' Roll Marathon series under which CMM operates, reveals that Cytomax was listed as the official course drink on the race website. As well as in the final materials sent out to all runners. So. Questions: Were you or someone you know one of the unfortunates involuntary regurgitating your Balance bars this past Saturday? If so, were you not aware of the change (because it looks like that onus rests squarely on your sweaty shoulders) or did you think your body could handle it? For those CMM veterans, were there more double-overed runners this year than usual? Inquiring minds yada yada.

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