Wednesday, October 15, 2008
Silverman / Sports Nashville Predators: It Stays With You
Posted by Jack Silverman on Wed, Oct 15, 2008 at 2:44 PM
Last month, the Nashville Predators released their 2008-09 marketing theme, created in partnership with marketing firm Gish, Sherwood & Friends: "It Stays With You." Well the only thing that has stayed with us is how lame that tagline is. First, if you say it after the team's name, it sounds strange. Shouldn't it be "They Stay With You"? I guess the "it" in question is the team's performance. Second, as Scene art director Rob Williams recently pointed out, the slogan sounds like a description of a bad Mexican meal.
In fairness, the Predators' new TV ad campaign has been pretty entertaining. Check out a "making of" video here.
Still, we think they could have done better with the tagline. If that was the best candidate, we've been amusing ourselves speculating what some of the rejected taglines might have been:
It Passes Through You
Not Going Anywhere at the Moment
Stuck in Nashville for Now
Because You Give a Puck
What Would Jordin Do?
Red Wings, Schmed Wings
It Keeps You Running
Like Curling, With Fewer Teeth
NASCAR on Ice
Tootoo Bad
More Teeth Than Cheatham County
Not the Sexual Kind
We Do It Without Boots
Nashville: The Bashkortostan of the South
Good Sections Still Available
That's our best so far. So, intrepid Pith readers, whaddya got?
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