Some industry news to report this afternoon: The Tennessean
's circulation numbers continue to decline, though no steeper than most daily newspapers.
Today Editor & Publisher
has the recap
of the latest numbers from the Audit Bureau of Circulations, estimating a 3.5 percent dip in daily circulation for all newspapers. The Tennessean
is down a little more than the industry average having lost more than 6,000 copies over a one-year period. If you're keeping score at home, its daily circulation is now 161,131. The Tennessean
dipped even more on Sundays, plunging more than 13,000 copies, a nearly six percent decline.
Today's circulation numbers capped a volatile week for Gannett, The Tennessean
's parent company. Its stock flirted with historic lows while advertising revenue dropped a whopping 12.8 percent. Bad times.
Elsewhere across Tennessee, many other newspapers lost circulation—except for, oddly, the Memphis Commercial Appeal
, which held steady on weekdays and went up a few thousand copies on Sunday. Its daily circulation is now 146,961, with Sunday at 188,040. If current trends hold—and that's not really a safe bet in the newspaper industry—the Commercial Appeal
will catch The Tennessean
in a few years, setting up another circulation duel for the state's top two newspapers.