Monday, April 28, 2008

The Tennessean Loses Circulation: Also, Puppies are Still Cute and the Middle East is a Violent Place

Posted By on Mon, Apr 28, 2008 at 2:49 PM

Some industry news to report this afternoon: The Tennessean's circulation numbers continue to decline, though no steeper than most daily newspapers. Today Editor & Publisher has the recap of the latest numbers from the Audit Bureau of Circulations, estimating a 3.5 percent dip in daily circulation for all newspapers. The Tennessean is down a little more than the industry average having lost more than 6,000 copies over a one-year period. If you're keeping score at home, its daily circulation is now 161,131. The Tennessean dipped even more on Sundays, plunging more than 13,000 copies, a nearly six percent decline. Today's circulation numbers capped a volatile week for Gannett, The Tennessean's parent company. Its stock flirted with historic lows while advertising revenue dropped a whopping 12.8 percent. Bad times. Elsewhere across Tennessee, many other newspapers lost circulation—except for, oddly, the Memphis Commercial Appeal, which held steady on weekdays and went up a few thousand copies on Sunday. Its daily circulation is now 146,961, with Sunday at 188,040. If current trends hold—and that's not really a safe bet in the newspaper industry—the Commercial Appeal will catch The Tennessean in a few years, setting up another circulation duel for the state's top two newspapers.

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