Friday, July 27, 2007
Clement Doubles Ad Buy
Posted by Jeff Woods on Fri, Jul 27, 2007 at 10:10 AM
Trying to stop his slide in support, Bob Clement has doubled his TV ad buy for the last week of the mayor's campaign. We hear there was a vigorous debate within the campaign over how much to spend. One side wanted to save as much money as possible for the Sept. 11 runoff. The other side rightly pointed out that it's crucial for Clement to finish first on Aug. 2 after leading in the polls for the entire race.
Clement's buy will ensure that his ads are seen 10 times by the average viewer before Aug. 2. Karl Dean, who has now thrown $950,000 of his family's money into his campaign, has bought more TV time too. His ads will be seen 12 times.
The Tennessean collected all the latest campaign financial disclosures yesterday. (Thanks!) But it's not really news that Clement and Dean would have more money to spend in a runoff than the other guys. Briley, Dozier and Gentry will be flat broke on Aug. 3. If one of them makes the runoff, he will face the almost-impossible job of raising a few hundred thousand dollars in a couple of weeks to compete.
Clement's buy will ensure that his ads are seen 10 times by the average viewer before Aug. 2. Karl Dean, who has now thrown $950,000 of his family's money into his campaign, has bought more TV time too. His ads will be seen 12 times.
The Tennessean collected all the latest campaign financial disclosures yesterday. (Thanks!) But it's not really news that Clement and Dean would have more money to spend in a runoff than the other guys. Briley, Dozier and Gentry will be flat broke on Aug. 3. If one of them makes the runoff, he will face the almost-impossible job of raising a few hundred thousand dollars in a couple of weeks to compete.
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