Wednesday, May 30, 2007
Regal Treatment
Posted by Jim Ridley on Wed, May 30, 2007 at 11:23 AM
It's 2:30 p.m., you're watching Shrek the Third in some dank distant flyspeck of a 20-screen megaplex with two kids, and suddenly a huge red blotch onscreen indicates that the film is burning up in the projector. In the old days, you'd have to march the kids down the deserted hallway all the way back to the lobby.
But no more, thanks to Regal Cinemas. Yesterday the Knoxville-based giant announced that its Regal Guest Response System (RGRS) is now available in 114 theaters across the country, including Nashville's Hollywood Cinema 27, Opry Mills Cinema 20 and Green Hills Cinema 16.
RGRS is essentially a pager given to one audience member per auditorium. It has four buttons that indicate problems with sound, picture, piracy or some other disturbance—as at the late show of Bug Monday night where someone hollered, "This is bullshit!" (It might have been me.) The page goes to a manager, indicating both the kind of problem and the specific auditorium.
This is an awesome idea (though I might disagree if I were a manager fielding non-stop buzzes from some trigger-happy wisenheimer in Screen 27). In fact, I suggest additional pages that could fix a variety of movie problems. Press 5 for Idiot Plot Twist That Cancels Out Entire Movie. Press 6 for Sappy Music Montage. Press 7 for Go Back In Time And Rip 60 Pages Out Of The Screenplay For Pirates 3.
But no more, thanks to Regal Cinemas. Yesterday the Knoxville-based giant announced that its Regal Guest Response System (RGRS) is now available in 114 theaters across the country, including Nashville's Hollywood Cinema 27, Opry Mills Cinema 20 and Green Hills Cinema 16.
RGRS is essentially a pager given to one audience member per auditorium. It has four buttons that indicate problems with sound, picture, piracy or some other disturbance—as at the late show of Bug Monday night where someone hollered, "This is bullshit!" (It might have been me.) The page goes to a manager, indicating both the kind of problem and the specific auditorium.
This is an awesome idea (though I might disagree if I were a manager fielding non-stop buzzes from some trigger-happy wisenheimer in Screen 27). In fact, I suggest additional pages that could fix a variety of movie problems. Press 5 for Idiot Plot Twist That Cancels Out Entire Movie. Press 6 for Sappy Music Montage. Press 7 for Go Back In Time And Rip 60 Pages Out Of The Screenplay For Pirates 3.
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