The second TV ad of Karl Dean's mayoral campaign begins airing tomorrow. The campaign is spending $60,000 to air the ad for a week, meaning the average viewer will see it five times.
This one, like the first spot, deals with public schools but was filmed at a private school. That's because Metro schools, trying to avoid the appearance of partisanship, don't permit political ads to be shot on their property.
Still, for those in the know, it's a little weird to see Dean in his ads talking about "kids in trouble" while he's standing in front of a bunch of rich private-school kids. Dean's own children attend private school, by the way.
Dean's first ad was filmed at University School of Nashville. The second one has scenes from University School and MBA.
"We wanted to shoot the ads at public schools, but they said, 'No, absolutely not, no one can shoot in public schools,' " Dean campaign manager Jim Hester says. "There have been no political ads shot at public schools ever. Any candidate who does an ad is going to have to do it at a private school. That's important to point out."
Here's the script from Dean's second ad:
"Hi, I'm Karl Dean...and I promised in my last ad to tell you how I'd reduce high school dropouts as Mayor. First, if kids needs help in school, we'll make sure they're getting it. Because it's a lot harder...once they're out here. I saw as public defender that most kids in trouble had dropped out. We have to get parents involved a lot earlier...and if a student returns to high school, they should be treated like a hero. More kids graduating means better jobs and less crime. It's all connected."