Wednesday, June 18, 2014

Sturgill Simpson's 'The Promise' [Fresh Vid]

Posted By on Wed, Jun 18, 2014 at 9:54 AM

It's been a hell of a year for country songster Sturgill Simpson. In addition to releasing his singular, psychedelic second effort, Metamodern Sounds in Country Music — a record featuring what our own Jewly Hight called "deceptively down-to-earth songwriting that's as likely as not to toy with text, subtext and sub-subtext" — he's played Jools Holland, been nominated for an Americana Award, played the Cream's very own performance series, Live in the Morgue (here and here), and more. Just yesterday, as a matter of fact, it was announced that he'd be accompanying fellow trad-country songsmith Zac Brown and his Zac Brown Band for a stretch of tour dates.

Among the many voices proclaiming Sturge's metamodern tunes the New Sound of Country Music is NPR — they love him, and understandably so. Today, NPR debuted Simpson's brand-new video for "The Promise" from Metamodern Sounds (if you're wondering, yes, it is indeed a cover of New Wave Brits When in Rome's 1988 tune "The Promise"). The video, which was shot and edited by Graham Uhelski, is a pretty simple affair: Simpson sits in a chair, crooning to the camera, as inky psychedelic imagery eventually fills the screen — his site describes the video as portraying Simpson "as a struggling light in a murky void." Watch it above, and continue to keep your eye on Simpson's rising star. His next Nashville date is Oct. 26 at the Ryman, where he'll open for Jason Isbell.

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