Tuesday, September 17, 2013

Nashville-Based Band-Funding App MyTipJar to Launch Sept. 24

Posted By on Tue, Sep 17, 2013 at 4:15 PM

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Using funding sites like Kickstarter and Indiegogo is all well and good if you're an artist who wants to gather the money necessary to make and release an album. But what if you're a band that's not necessarily trying to fund a release — at least, not at the moment — and all you're really looking for is fans to, you know, give you some money? Enter MyTipJar. It's an app that (according to the Twitter bio) is based here in Nashville and will launch Tuesday, Sept. 24. Here, according to MyTipJar's FAQ page, is the impetus for the app's creation:

I was out one evening recently watching a local band in a medium size bar/venue. When it came time to pass the Tip Jar around, I watched maybe 1 person out of 4 reach into their wallet or pocket and pull out a few dollars to drop in the pickle jar/Tip Jar. At the same time I watched nearly every second person say "I'm sorry, I don't have any CASH on me!" Also at that same time I noticed that at least 2 out of 3 people standing there had their smart phone out texting, taking photos, checking Facebook etc.! This is where MyTipJar comes into play. It’s a FREE DOWNLOAD for listeners from the App Store that allows YOU to stop seeing money walk out the door, and instead start seeing it in "MyTipJar".

So, both the band and the would-be tipper must have MyTipJar for it to work — in which case, it's basically like a version of Venmo (an app I literally just started using this weekend) to be used only for one very specific purpose.

"At that point," you ask, "wouldn't it be easier to just start bringing cash to shows?" Well. Probably? But also, in my experience, once a person has a new-fangled thingie (an app, for instance), he or she wants an excuse to use it. So if you're a band, there certainly doesn't seem to be any harm using MyTipJar (so long as you don't mind paying either $10 per month or 15 percent of the gross amount of tips you make). But will fans download the app? Good question.

So, thoughts? Bands, will you crack open the ol' TipJar? Fans, will you use it?

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