Monday, June 10, 2013

How to Artiphon: See the Nashville-Made Instrument 1 in Action

Posted By on Mon, Jun 10, 2013 at 2:06 PM

Mike Butera puts his Artiphon Instrument 1 through its paces in this new video, showing off all its finger-picking, drum-looping, keyboard modeling, upright bass-mimicking and various sound-triggering capabilities. The Instrument 1 is an iPhone- or iPod Touch-powered instrument slash MIDI controller that uses a combination of (very) touch-sensitive pads (not screens) to play a lot more like a "real" instrument and less like, well, an iPhone.

(I wrote about Artiphon and their Nashville-centric creative principles in this Scene cover story.)

If you like what you see, they're now taking "reservations." That's kind of like a pre-pre-order, holding your place in line for $10 and then turning that $10 into a $20 credit once the I1 is available. (Street price: $799.) And if you want to see Artiphon up close and personal, there'll be an official exhibitor at Summer NAMM, coming to a brand-new $585 million convention center near you July 11-13.

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