Leave it to Record Store Day ambassador Jack White and his Third Man Records to tack a little bit of last-minute magic onto their RSD festivities. We already told you that TMR will host performances on Saturday, April 20, from the likes of Karen Elson, Fats Kaplin and Mark Watrous. But word comes to us now that Saturday will also mark the unveiling of their brand-new Third Man Record Booth (well, as "brand-new" as a refurbished 1947 Voice-o-Graph machine can be, that is) in the shop's Novelties Lounge.
As demonstrated by White's fellow Raconteur Brendan Benson in the video above, the booth records up to two minutes of audio to a 6-inch phonograph disc, which the user can then send to a "lover" (or, presumably, a non-lover) thanks to some custom-printed envelopes, prepaid postage and a drop box outside the store. Fancy shit! See Jack White's full announcement — in which he makes a joke about music piracy and talks about his spine tingles — after the jump.
In one of my final acts as Record Store Day ambassador, I encourage everyone who comes to the Third Man Record Store in Nashville to be able to hear themselves on a vinyl record, and maybe even mail it to someone they love.
Actively venturing to your local record shop is one of those honors and privileges in this life that we just shouldn't take for granted. Certain beautiful experiences can only happen in the environment of a record store and I just thought that nothing could drive that point home more than a one-of-a-kind machine that lets you not only record your own vinyl record, but send it to anyone, anywhere in the world to share a song, poem, or private message with. I know those warm, scratchy tones send tingles up (and sometimes down) MY spine. Even if you aren't instrumentally inclined, you could hold up an iphone playing a song and sing along with the music and combine the best of all worlds tangible, digital, and romantic. And for those still skeptical or not sure if they're brave enough to do it, think of it this way; it's almost the same thing as illegally downloading an mp3 and emailing it to someone. Well…, Almost.
Enjoy record store day everyone. i hope that you find that special song and someone makes you smile in the process.
- Jack White III