When Nashville-based music festival SoundLand announced this year's date (Oct. 6) and initial lineup (My Morning Jacket, Divine Fits, Young the Giant, The Weeks, PUJOL, JD McPherson and more), we mentioned that there might me more info coming down the line regarding SoundLand's 2012 venue. SoundLand did indeed announce today that their home, The Lawn at Riverfront Park, "is a new, open green space that has never before been used for a music festival."
Now, as longtime locals may well recall, the 11-acre city-owned space now being called The Lawn at Riverfront Park was once home to a thermal transfer plant that burned to the ground in May of 2002. As reported by our sister paper City Paper back in May, The Lawn was used by the Nashville Symphony for this year's Fourth of July celebration. In that CP story, Andrea Arnold of the Nashville Convention and Visitors Bureau was quoted as saying that moving the stage to The Lawn allowed them to "add about 20,000 more people in that area." While SoundLand notes that The Lawn space "has never before been used for a music festival," it doesn't look like they'll be the first. Zac Brown's Southern Ground Music and Food Festival (which we announced here) will take place at The Lawn Sept. 21 and 22. Also, Skrillex and Pretty Lights' With Your Friends Fest on Oct. 26 and 27 will take place at the riverfront, but will it technically be at The Lawn? My money's on yes, but I've put in an email to the fest's organizers to see if we can confirm that.
Anyhow, as noted, SoundLand has shared several photos of The Lawn. Above you can see a mock-up of what the 'Land stage is planned to look like, and after the jump you can peep some more pics of The Lawn.