As promised, it's here. The folks at SoundLand just posted the initial lineup for this year's fest, set to transpire Oct. 6, 2012, at The Lawn at Riverfront Park — though, as suggested by festival honcho Jason Moon Wilkins, there may be a little more to SoundLand 2012's location than meets the eye.
Among the announced artists are Louisville's monsters of Southern psych My Morning Jacket, "we won't call them a supergroup" Divine Fits (featuring members of Spoon, Wolf Parade and New Bomb Turks), retro-rooted rock 'n' roller JD McPherson and Californian indie rockers Young the Giant, plus locals PUJOL, Nikki Lane, Wild Cub, Mystery Twins, The Weeks, Jonny Corndawg, Kansas Bible Company, Kopecky Family Band and Night Beds. See the initial lineup here. More artists will be announced before long, but for now, you can purchase advance tickets at this link for $45. Yes, the $30 earlybird tickets are sold out. Once the advance tickets are gone, prices will go up to $55, and then $65 for walk-ups.