You may recall that Raconteur and longtime solo singer-songwriter Brendan Benson launched his very own label, Readymade Records, back in April. You also may recall that, as Creamster Adam Gold put it, "Readymade takes a fairly novel, coffee-is-for-closers approach to pushing its releases, farming out promotional and song-plugging duties to other companies within the indie industry and rewarding their successes with sales commissions taken from song placements and moved units."
So, those of you keeping score, get ready to make another tic under the Readymade family's "relatively novel approach" column. (I say "relatively" because some record labels have been known to dip into film distribution at least, if not necessarily production.) Benson recently announced via his website (and the above trailer) that Readymade shall soon launch a "film wing" that will "produce music videos, documentaries, live show footage and more." In that trailer up there, you may recognize a bit of footage pulled from Benson's "Pretty Baby" video, not to mention excerpts from Readymade's performances at South by Southwest and Benson's Concert Los Angeles. To celebrate the launch of Readymade Films, Benson & Co. will host a party at The Basement on Aug. 4 featuring a screening of Concert, a DJ set by the man himself, and a performance from The Howling Brothers.