Truck Yeah? Uh, no. Fuck no! Here’s Tim McGraw’s latest single, his first for his new label Big Machine Records. It’s titled “Truck Yeah” (or “#TruckYeah”) and if you think that’s bad, just wait until you hear it. And if you think it couldn’t get any worse than hearing it, try reading along with the lyrics. Ugh. Scoff. Sigh. Fully loaded with wide-brimmed hat tips to hashtags, hillbilly pride, honky-tonk hangouts, references to redneck rockin’ like a rockstar, lovin’ it up ‘til sunup and Lil Wayne pumpin’ on iPods and thumpin’ on subs, the song was penned by Chris Jansen and LoCash Cowboys — Holland-Dozier-Holland they are not.
Even in a genre as battered, fried and cheese-smothered as contemporary country, this song is embarrassing. I’m truly surprised that Big Machine is trying to market it to literate adults. Though I don’t necessarily think of previous McGraw McStaples like “Indian Outlaw,” “Drugs or Jesus” or “Do You Want Fries With That?” as transcending the human experience through lyrics and melody, I did think that McGraw was (ahead of the Curb, if you will) above foisting this kind of aggressively banal pap on the music world. As far as hackneyed, high-octane automotive anthems go, “Truck Yeah” makes Metallica’s “Fuel” look like Bruce Springsteen’s “Racing in the Street.”
Speaking of Bruce Springsteen, according to country star du jour Eric Church’s official site, this weekend CMT will air MIXTAPE, “a short film inspired by Eric’s recent #1 Single, ‘Springsteen.’” Thus begging this question: If Eric Church singing a song about Bruce Springsteen is like Ed Wood directing a biopic on Orson Wells, then what does that make a film adaptation of said song? Will it be hilarious, like in that unintentional, Purple Rain kind of way? Will it be like a long-lost third installment in the Eddie and the Cruisers franchise? Will it even be watchable? Tune in this coming Saturday and Sunday, July 7 and 8, at 9:15 a.m. CT to find out.
If you do plan on sitting through the entire mini-movie, and you are indeed an Eric Church fan, then go ahead and participate in a little contest the singer is putting on. Make sure to jot down the full list of songs and instrumental tracks in the order in which they appear. Think of it as a modern take on High Fidelity meets Hee Haw. Be the first to email said list to mixtapespringsteen[at]gmail[dot]com, along with your name, and win yourself a pair of tickets and meet-and-greet passes to any show of your choosing on Church’s current Blood, Sweat & Beers Tour (subject to management approval, transportation not included).
Here’s the short film’s short promo:
Is that not enough country music news to make your eyes roll? Well then try this item on for size: In the wake of last year’s Celebrity Apprentice victory, country music’s answer to Kenny Powers, John Rich, is set to appear in another competitive reality show. Rich will star alongside Jonas Brother Joe Jonas, Nelly and Gloria Estefan in the Dave Broome- and Queen Latifah-produced The Next: Fame Is at Your Doorstep. By the looks of the promo below, The Next is a quirky take on televised singing competitions in which this Rich justice league mentors contestants while squatting at their houses, or something. The show premieres Aug. 16 on The CW. Y’all excited?