Jack White recently spoke with the BBC about music, how much better vinyl records are than iPods, and colors, among other things. He seems like he's in a really good mood in this video — so much smiling! — much to the ever-loving relief of BBC's North America Editor Mark Mardell, who says in the accompanying text: "I had worried that White would be glib and pretentious. ... He's anything but." Mardell doesn't specify why he thought that, but hey, worries, be gone! This (non-embeddable) interview with JWIII, which features some nice shots of what I assume is United Record Pressing, is currently No. 6 most-viewed on the BBC website — surpassed by such clips as "To whom must the Duchess curtsey?" for reasons I'm guessing are incredibly British.