Tuesday, January 24, 2012

JEFF the Brotherhood's 'Bummer' Video Premieres via Spin [Fresh Vid]

Posted By on Tue, Jan 24, 2012 at 2:25 PM

If your life is like mine, then at press time you’re sitting in a carpeted cubicle, letting your coffee buzz assuage your sensitivity to bright fluorescent lighting and staring at a computer screen with taxing concentration over such a concentrated consecution of hours that the long-term effects on your vision will make it so that you never see your own grandchildren in actual focus. How tragic. But if your life is anything like the lives of the bros in JEFF the Brotherhood, then you might spend your days trotting the globe with a suitcases full of rockin’ riffs and wayfaring off to idyllic locales like The Hawaiian Islands.

That’s at least what the band’s video for “Bummer” — the latest single from 2011’s We Are the Champions LP — would have you believe. Spin premiered the clip on their site earlier today. Check out the embed above to see the bros getting their feet wet, writing song titles in the sand, rolling in jeeps with the wind in their hair, rolling around in the rising tide like they’re reenacting Madonna’s “Cherish” video, roaming through the lush, tropical foliage, cliff-diving in front of waterfalls, skateboarding, longboarding, boating, loving dogs, sipping on Mai Tais and other in-paradise examples of relaxed frolic-and-chill R&R that will likely leave you consumed with jealousy as you slog through another mid-winter Tuesday afternoon at the office.

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