Thursday, December 22, 2011
Whatevs CoverGirl Yanks Photoshopped Taylor Swift Ad
Posted by Adam Gold on Thu, Dec 22, 2011 at 2:30 PM
Can it be? Do we really live in a world in which something even remotely unfortunate can befall Sweet Baby Tay-Tay? And if that’s really the case, then do we really wanna live in such a world? Is this worse than an out-of-line interruption from Kanye West? Just remember to stay Fearless, pony boys and girls. It’s gonna be all right … maybe.
For even remote cynics, If you’ve seen a nightly entertainment show or a music awards telecast in the last, oh, three years, then you’re likely to have experienced at least one moment of doubt when it comes to buying Tay-Tay’s indefatigable, wide-eyed and mouth-agape shock and awe-struckedness at anything and everything that’s happened to her ever. But, until America’s pop-country sweetheart has her version of a moment like this, let’s give her the benefit of the doubt and take her unrelenting aura of sunshine at face value.
One thing we unequivocally cannot take at face value is an image of Swift recent accompanying a current CoverGirl ad — one you shouldn’t expect to see among the pages of a magazine ever again. Why? Because the National Advertising Division of the Council of Better Business Bureaus has deemed that the digital “enhancement” of Swift’s eyelashes is misleading. Consequently, CoverGirl’s corporate overlords at Procter & Gamble have “permanently discontinued all of the challenged claims and the photograph in its advertisement.”
Now is probably a good time to mention that the product Swift is endorsing in the ad is the CoverGirl NatureLuxe Mousse Mascara. And that the ad boasts that said product adds two times the volume to lashes. The fine print appearing under the image in questions reads, “enhanced in post production.”
I’d go on, but who gives a shit? If who means you, then read the full story here.
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