"The new model of the music industry is empowering artists to participate in the business side of music without being too distracted from their creativity," says Matt Urmy, co-founder and CEO of Artist Growth, a new app designed to empower artists to participate in the ... well, you know, to give musicians control over career-type stuff from the convenience of their pockets.
Artist Growth launches Jan. 17 for iPhone, Android and Blackberry, and former Sony chairman Joe Galante, who's an investor in the company, calls it "the record business in a box."
According to this here video, Artist Growth will allow musicians to keep track of tour schedules, recording, equipment, finances, equipment inventory and industry contacts, all on the same device you use to play Angry Birds and take faux-Leica pictures of your food. You may recognize Urmy, his co-founder Jonathan Sexton and marketing director Jacob Jones as musicians-about-Nashville gone tech startup. And they're making a pretty good run at this — the mayor will give a key note speech, and Vince Gill and Cowboy Jack Clement will perform at an invite-only launch party early next year.
But the real question for the musical working stiff is: Would you use it?