OK Go and Those Darlins are playing at Mercy Lounge tonight. Last I heard, the show was on the verge of selling out, and that was Monday. Nevertheless, I have faith that you — our loyal readers — are dedicated and crafty enough to find a way into the show if you’ve got the will. Trying to write about OK Go and not mentioning treadmills, commerical viral-ability and choreography would be like writing a piece about The Donner Party and not bringing up cannibalism. Sure the Donners had other attributes, like an unshakable belief in Manifest Destiny and the ability to mobilize a group, but their utilitarian approach and hunger to survive MADE them. So yeah, there's no use in ignoring the elephant — or treadmill — in the room. Just as predictably, I sing the praises of Those Darlins. That’s because Those Darlins are totally rad. Plus, they have new songs. Songs that are probably totally rad. Go to down to Mercy tonight to hear them, OK? Continuing with our theme of predictability, I’ve included OK Go’s latest multimillion play video for their 2010 single “This Too Shall Pass,” even though I’d be astonished if you haven’t seen it yet.
While most major-label artists curse the day the Internet was invented, OK Go are thanking their lucky Series of Tubes — YouTubes, to be exact — that Al Gore was such a visionary. Instead of finding themselves in the power-pop graveyard alongside Jet and Fountains of Wayne, this Chi-Town quartet found a viral niche as the lone video-band in an MTV-less age, thanks to their clever, one-shot, choreographed clips that racked up views in the tens of millions on YouTube. While they’re known for their fancy footwork and cardiovascular exercise routines more than they are for their music, at least they’re known. And if, like most power-pop fans, you wished The Cars had landed a longer discographical winning streak, then you’re more than likely to award the band’s tunes with as many stars you are their videos. You’d have to have been residing under a series of rocks for several years if you haven’t seen one of said videos, and if you’ve lived in Middle Tennessee at any point in the last five years, openers Those Darlins are a wild three girls and one guy who need no introduction. After ascending to levels of international recognition on the heels of their 2009 self-titled debut and braving multiple forearm fractures — as was the case with Darlin Nikki — the band are fresh out of the studio and ready to road-test a new LP of party-hearty, punkified, Carter-country homages slated for release next year. So get to the show early and stay for the whole damn thing.