Friday, July 23, 2010

Is This Paramore?

Posted by Adam Gold on Fri, Jul 23, 2010 at 12:52 PM

Before you proceed to read this post, click to play the video above, then close your eyes. Now, tell me what band you just heard. Done? OK, is it one whose name rhymes with Paramour?

As much as I hate to just straight-up post a commercial like this and give free advertising to the most annoying ad campaign since Budweiser’s Whassup? I just can’t resist. Somebody please tell me, is this Paramore? I mean, I know the video title says it’s some band called Evolove (evo-LOL), but I can’t find a single cosmetic or musical characteristic to convince me this isn’t Paramore. Pixie-esque singer with a Hot Topic dye job? Check. Faceless dudes with emo-swoops as black as Stalin’s soul? Check. A guitar launched in orbit around its player's body? Check. Affected vocals that sound like a singing high-school locker? Check. One-bar pause to precede a chorus in half time? Check.

I saw this commercial last night while watching the funniest movie ever made — Oliver Stone’s The Doors — on VH1 Classic. From across the room, I literally thought this was a Paramore video. It wasn’t until this morning — when I looked it up and watched it on a computer monitor 10 inches from my face — that I realized this might actually be a different band, even if in name only. I just found out what it feels like to fail a Pepsi Challenge. Paramore is more than just “a band.” They’re two bands, at least.

The 2011 Honda PCX 125 Paramore Concert Tour Edition Scooter.
  • The 2011 Honda PCX 125 Paramore Concert Tour Edition Scooter.
Man, this post is really something corporate. Let’s keep it going. One of the reasons I was easily duped into thinking Evolove’s pop-punkin’ celebration of credit reports was the work of a certain Franklin quartet was because it’s not far-fetched to believe they’d sing the praises of a corporate culture-gouger like Free Credit Score. For example, they’re really big Honda enthusiasts. In preparation for headlining this summer’s Honda Civic Tour — which comes to Municipal Auditorium on Aug. 21 — they designed their own model of the Honda Civic and a Honda motor scooter, neither of which would I be surprised to see pulling up to the dummy house on a future installment of To Catch a Predator. Kids, if you win one of these or get one for your Bar Mitzvah or sweet sixteen or something, don’t try and fuel it up with Ramen. Bad idea.

In addition to moonlighting as automotive designers for Honda, they’re “rocking out for the environment” with help from the Japanese car company. According to the video below, the band has been “learning a lot from Honda about how [they] can make a difference,” in the environment. Among their green initiatives is “some serious recycling.” Forget Honda, they could learn everything there is to know about recycling from Evolove.

In other Paramore news, according to Buddyhead’s latest gossip entry — not the most reliable source, I know — a Franklin storage unit rented by singer Hayley Williams and New Found Glory guitarist Chad Gilbert was recently broken into. A test pressing of Minor Threat’s Out of Step, reportedly valued at more than $5,000, was among the pilfered items. Does anyone know if this is true? I’d like to know if I should be trolling Craigslist for that hot wax.

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Comments (12)

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I wish I could "thumbs up" this post because I think it's funny but I don't have anything to add to it. Just saying.

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Posted by elizzmo on July 23, 2010 at 4:03 PM

Evolove have a song called "2012" about — guess what! — the year 2012. The song itself is bad enough, but if you want to pull all of your hair out and/or go into a face-palm coma, read all of the comments.

http://www.youtube.com/watch?v=l06UZMWgaLg

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Posted by d. patrick on July 23, 2010 at 4:57 PM

Wow, "2012" has the most shockingly bone-headed lyrics since ICP's "Miracles." Awesome.

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Posted by Gold on July 23, 2010 at 5:18 PM

JESUS CHRIST IS EVERYONE JUST GOING TO FUCKING SING LIKE GWEN STEFANI FOR THE REST OF OUR GOD FORSAKEN LIVES???

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Posted by familiar sideman on July 23, 2010 at 5:41 PM

wow... what an insulting article... this girl does not sound like hayley at all. youre only comparing because they are both female fronted.

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Posted by lynna on July 23, 2010 at 8:02 PM

Yeah, because I compare Hayley Williams to Patti Smith and Fergie to PJ Harvey ALL THE TIME.

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Posted by Gold on July 23, 2010 at 8:14 PM

gold, methinks thou dost protesteth too much.

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Posted by slow news day on July 23, 2010 at 9:58 PM

One of your most ignorant posts yet!

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Posted by kennybloggins on July 24, 2010 at 9:16 AM

@kennybloggins. That must mean it's one of your favorites. Thanks for reading!

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Posted by Gold on July 24, 2010 at 9:57 AM

...what familiar sideman said...

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Posted by The Nashvillain on July 25, 2010 at 12:09 PM

when do they play a show? i want to request the free credit score song.

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Posted by taterhead on July 26, 2010 at 12:22 PM

http://www.youtube.com/watch?v=skXqI8y0U8k…
"in this world there is no love unless it's evolove"
truer words were never spoken

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Posted by taterhead on July 26, 2010 at 12:25 PM
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