Friday, April 9, 2010

Reno Bo Releases New Single/Video and Gives Some Stuff Away

Posted By on Fri, Apr 9, 2010 at 12:07 PM

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From over in their tiny East Nashville office, those guys at Electric Western are up to some wily stuff. I mean, for one, they've got an office. But also, the label/design house/party-promoting-what-have-you's head honchos Jacob Jones and Reno Bo are both releasing solo albums soon, and seem to be doing a good job of creating some hoopla about it.

Reno Bo's first single, "There's a Light" is scheduled to drop on April 20 (420, bro!), on which day he also plans to unveil a music video for the same song, which Reno animated himself. Electric Western will be releasing 10 stills from the video via Facebook, Twitter, and MySpace, one on each day leading up to the single's release, starting this Saturday. Joining his email list gives you the opportunity to win signed and numbered prints of said stills as well as posters and gift cards is an added incentive to follow along.

They sent me a preview to the video and I gotta say, it looks pretty sweet. Has a very '60s/'70s Monty Python/Yellow Submarine feel to it. And even if you're not into building up all that anticipating, we'll probably just post it here when it's unveiled.

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