“In my head I'm still living and working as if there is no internet, and treat it as a nuisance," White explained. “The internet is a beautiful tool for many, many things, but it is in direct opposition to the art of music being treated with respect.”
White added that he does sometimes use the net himself, though he usually gets annoyed at how harsh other users are.
“Of course, after reading about three words of someone's comment at the bottom of an article I turn off,” he said.
You'll have to buy that copy of NME to get those quotes in full context. Anyway, the Internet has obviously made the modern landscape pretty difficult to navigate for artists and record companies looking to make money off of things like … say, record sales. But Mr. White certainly isn’t hurting when it comes to sales. I feel like maybe, just maybe, he’s talking about the harsh and antagonistic nature of blogs, anonymous commenters and various trolling detractors who peruse the Internet, spewing vile bits of vitriol at whomever they catch in their sites. As someone who’s been at the receiving end of some anonymous fury, I will say that ignoring the Internet occasionally feels almost like a plausible solution.
In other news, Jack White’s Third Man Records recently used the Internet to announce that they’re releasing a “Vault Package” that will feature a “selection of archival audio [from] the White Stripes’ 2007 Canadian tour,” “previously unheard” Raconteurs demos, and also a Dead Weather T-shirt.