MTV may have only come clean about its lack of music programming recently, but television hasn't been kind to the music video format for a while -- not counting the more expensive and less watched sister channels like VH-1 Soul and MTV Tr3s. If you're a local band with a music video, unless you luck out with a film festival submission, you're pretty much shackled to YouTube.
Plugged In, a show produced by NashFilms set to debut in May 2010 on Music City Arts TV9, is positioning itself as the go-to outlet for local music videos on the teevee.
Here's what their MySpace has to say:
Plugged In is a VJ hosted program that will air this summer on Comcast Channel 9, Music City Arts TV. We are looking for all genres of music videos: ANYTHING BUT COUNTRY! Rock, Punk, Urban, Metal, Popand Alternative are all welcome!
Without getting into the can of worms that is "anything but country," I'm actually very interested to see what comes out of their plans. You might remember MCA-TV9 as the station that, years ago, broadcast that Yo La Tengo show at The Belcourt and that rad documentary about Lucy's.
They've had some grand plans over the years to steer the station away from the endless syndicated clips of ballet recitals and toward being a resource that is for and by locals, but it seems like many of those plans have fallen through. Grimey's, once upon a time, had a locally minded show in the works that never quite made it to air, but maybe this new attempt at local content will get its legs.
In any case, y'all can send your DVDs to: Plugged In, 9 Music Square South, Box #177, Nashville, TN 37203. Don't forget to include contact info. And God help you if you send a country video. They sound like they mean business.
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